What is Native Advertising??
Native advertising is the integration of marketing content with a website or service in such a way that it blends in with the rest of the material presented in terms of its content, format, style or placement. Native advertising involves the use of editorial communications within paid advertising space. However instead of using a traditional banner advertisement, the advertiser’s message is put forward through editorial content that is clearly labelled but adapted to suit the flow of the website. Native advertising is integrated into its surrounding platform so it does not distract the receiver. Instead it should contribute with content that the user is already interested in.
Native advertising is an effective way of reaching out and engaging with a larger audience and establishing your own brand. Native ads are more engaging than banners.
253
COUNTRIES
$0.003
COST PER CLICK
2 BILLION
PAGEVIEWS PER DAY
300+
VERTICALS
What can a native content ad boost?
Generate leads & sign ups.
Drive online purchases.
Increase app downloads.
Increase brand awareness.
Maximize advertising revenue.
Increase website pageviews.
Increase video views.
Improve Alexa ranking.
Targeting Options
Receive visitors from specific countries, states, cities or DMA regions.
Receive traffic from targeted domain names and sources only.
Target mobile, tablet and desktop devices via operating systems.
Target audience by specific carriers
and Wi-Fi connections.
Make a whitelist and receive visitors from targeted apps only.
Target your product or service for specific industries or topics.
Get visitors from specific browsers or make an exclusion list.
Run your campaigns on Web or In-app inventory types.
How Does Native Ads Works?
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive
- it exposes the reader to advertising content without sticking out like a sore thumb.
